Sculptural Form
The challenge
Reposition a heritage sportswear silhouette as a sculptural object — not a product shot.
Strategic direction
Anchor the campaign in the language of contemporary sculpture. Treat the object as artifact.
Creative concept
A monochrome still-life series where garments are staged like museum pieces under raking light.
Services
Creative direction.Art direction.Photography.Post-production.
Placeholder case content. Final campaign details, credits and outcomes are released with each client's approval.
Next project — 02
Terminal 4.