Chromatic System
The challenge
Give a lifestyle brand a color language it could scale across editorial, retail and social.
Strategic direction
Design a palette as a grammar — anchor, accent, disruption — with clear rules for each.
Creative concept
Color-blocked editorial spreads that reprogram how the brand appears in every format.
Services
Visual identity.Art direction.Content system.Guidelines.
Placeholder case content. Final campaign details, credits and outcomes are released with each client's approval.
Next project — 05
Blue Hour.