Blue Hour
The challenge
Self-initiated study on how a single color can carry a full editorial narrative.
Strategic direction
Commit entirely. One color, one hour, one location — no compromise, no second palette.
Creative concept
A fashion story shot at civil twilight, printed as if it were a lost magazine feature.
Services
Concept.Creative direction.Photography.Print design.
Placeholder case content. Final campaign details, credits and outcomes are released with each client's approval.
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After Hours.