After Hours
The challenge
Launch a nightlife-adjacent capsule without leaning on the usual neon-and-flash tropes.
Strategic direction
Move the story off the club floor. Place the product in the city's off-hours, not its peak.
Creative concept
A neon-lit night walk — reflections, taxis, empty streets — treated with editorial control.
Services
Campaign strategy.Creative direction.Photography.Rollout.
Placeholder case content. Final campaign details, credits and outcomes are released with each client's approval.
Next project — 01
Sculptural Form.